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This Power Struggle For CNN Highlights The Extent to Which Flawed American Media Now Is.

On Thursday evening, amid swirling speculation concerning a shooting at Brown University, CNN’s Kaitlan Collins used social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

While CNN is certainly not a perfect news source, her statement seemed accurate to many. It remains one of the organizations where you can find reality-based and generally trustworthy reporting – particularly during fast-moving events such as the one taking place near a New Hampshire storage facility.

A Precarious State During a Business Battle

Yet CNN, now 45 years old, finds itself in a vulnerable state as two giant media empires vie for ownership of its corporate owner, Warner Bros Discovery.

Whatever the outcome, the future of CNN has turned into a major game of corporate ownership, instead of as a question of what benefits the news-consuming public.

“Here is one more case of the profound systemic issues with origins in decades of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.

The speculation about which company will control Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a larger point.

“It is often framed as a financial tale with powerful individuals as the protagonists, but there is scant discussion of the societal benefit,” Pickard explained.

The Complicating Factor: The Former President

This situation is made more complex by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” adversary.

Remember the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.

Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will shield him from criticism and scrutiny. That is a factor in why he seems to support Paramount Skydance, which has made a unsolicited offer.

Trump has reason to favor that suitor more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that historic news network.

An Outcome of More Instability

It is important to note, if Netflix wins, CNN and other cable outlets would first be separated into a separate entity. That would be a relief to many at the network, but it’s not exactly a safe harbor. That structure could set up CNN for a future sale. There is no finish line.

If you ask Timothy Wu, much of this is against the law, anyway. The influential voice of big tech’s dominance recently argued that competition laws should prohibit both deals.

“Each proposed deal would be harmful to the country, and both should be challenged by regulators,” Wu stated.

The Fundamental Issue and a Way Ahead

Whatever happens in this situation, the bigger problem endures.

“The present media landscape is a profoundly structure that undermines democracy, but we must resist a sense of powerlessness,” Pickard emphasized. Government actions – from the 1930s and 1940s – helped to foster this overly commercial monster, and revised policy decisions can address it.

Is this likely in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Overhaul is highly improbable now, but that is not to say it will never happen.

Measures that strengthen independent news organizations, bolster local journalism, fund public media, and prevent the accumulation of media power in too few hands are not only possible – they are necessary for a functioning democracy.

Regarding media ownership, size does not equal quality. And news organizations including CNN must not be pawns in the most recent acquisition battle.

The writer

Katrina Nelson

A seasoned business analyst and writer with over a decade of experience covering global markets and digital transformation.

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